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Planeta Kino. Mobile app.

PLANETA KINO IS A UKRAINIAN MOVIE THEATRES CHAIN THAT CAN BE SIMPLY DESCRIBED AS «THE FIRST AND THE BEST»

The first movie theatre was opened in Kyiv in 2008 and first in Ukraine featured the IMAX technology. Today there are 9 theatres with 49 cinemas in 6 cities of Ukraine. The Planeta Kino was always committed to bring to viewers the newest experiences and the best client service practices. It was the first cinema in Eastern Europe to release it’s mobile app and lunch ticket purchases online.

The lack of the solid communication strategy and faceless identity was standing in a way of the brand – the viewers did not distinguish the Planeta Kino and the IMAX brand, meaning nobody was capable to remember the name of the theatre.

TARGET

Create a simple, convenient and modern application aimed at interacting with the user and facilitating the process of acquaintance with the information he needs and encourages the purchase of a ticket.

INTRODUCTION

The user should be able to quickly and in a convenient format receive the necessary information about the films, make his choice and make the purchase of the ticket as easy as possible.

UX / UI DESIGN PROCESS

Step 1:
Customer & Competitors Analyzes
Research (Trend, Brend, Field, Visual)
Questionary

Step 2:
Use Flow / Sitemap / Functionality
Wireframes (Low/High Fidelity)

Step 3:
Style Tiles
Visual Design / Interactivity
Adaptation to All Device Screen Sizes/Breakpoints

Step 4:
Implementation with Developers
Style Guides(UI Kit) / Red Lines
Tests (A/B, Split)

CONTEXT

Film
Date and time
Technology
Row and place
Price including selected parameters Purchase

RESEARCH

PERSONS

SCENARIOS

SEQUENCE

Information architecture

OUR SOLUTION ...