The first movie theatre was opened in Kyiv in 2008 and first in Ukraine featured the IMAX technology. Today there are 9 theatres with 49 cinemas in 6 cities of Ukraine. The Planeta Kino was always committed to bring to viewers the newest experiences and the best client service practices. It was the first cinema in Eastern Europe to release it’s mobile app and lunch ticket purchases online.
The lack of the solid communication strategy and faceless identity was standing in a way of the brand – the viewers did not distinguish the Planeta Kino and the IMAX brand, meaning nobody was capable to remember the name of the theatre.