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Championika

2015

Sector: Sport, Education, Children

Location: Moscow, Russia

Strategy
Branding
Design
Engineering

Football classes for boys and girls 3-7 years in kindergartens and centers of developing near the house.

Background

At this age, the child perceives the world through fantasy game — the efficiency of Championika classes is based on this features of child’s perception. This approach allows not only to keep the attention of kids throughout the workout, but also creates the most vivid and positive attitude to the sport, teaches to work in a team.

All creative processes begin with an idea that is based on a thorough brief and agreement on strategic direction. In this process, an uncritical phase followed by a critical phase forms the basis for the concept and what will be finally visualised. The ideas phase is important, whether we are working on a campaign or developing a visual identity.

 

Logotype

The central element of the corporate style was the pentagon, taken with all the known black and white coloring of the ball.

The name in the logo we divided into three lines and stretched from one side to convey the activity, dynamics and movement that are inherent in football.

The brand is closely associated with children, so we chose a bright orange color. However, he looks trite on his own, but we found him a friend – a dark purple. As a result, a colorful combination that attracts toddlers, but also reflects the serious approach of coaches.

Wireframes

Our UX-team has done elaborate work to develop corporate portal informational architecture and prototypes for the various inner pages.

This part of the work was one of the important and complex. But we think that we have a great result. Got a lot of positive feedback from users.

Full responsive

Over a third of all internet traffic now takes place on portable devices and we think it is absolutely essential to provide your users with an intelligent, effortless experience.

We call what we do Conceptual Branding. We believe in unique differentiated brands and that a brand is more than just a logo, a set of typography and colour palette. We believe in brands that tell a story and convey a message, brands that appeal just as much to the heart as they do to the intellect.