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Fabergé

2014 – Ongoing

Sector: Art, Museum

Location: St. Petersburg, Russia

Strategy
Design
Engineering

Fabergé museum is World’s largest collection of works by Fabergé in St. Petersburg.

Awards

Behance Featured
CSS Awards
Ukraine Awards

Background

Our client faced with the issue of showing the greatness of masterpieces through the web.

What we did

With the team of the owner and jewelers our specialist have started with the brand and concept of the project. Step by step we transfer our effort from the idea into clear luxury web-design. Our designers were fleshed out a look at combines site style with pure style of Faberge masterpieces. What have been done you can check at website.

Branding

Our partners, agency ASGARD, have developed brand name, style, brand book, graphical navigation system and design of the building facade. The core of the museum’s collection is nine imperial Easter eggs.

It is not difficult to guess that the basis of corporate identity has turned to symbol, which vividly and accurately appear most famous museum pieces. Recognizable historical silhouette of the logo is full of fresh, modern graphics, giving a sense of optical depth and layering.

Dynamic ring, that is visually extending the frontier of the shell, emphasize modernity of the new museum center and the image of Easter eggs as a symbol of a unique historical artifact preservation of Russian cultural heritage.

As part of the advertising the specialists has been proposed a shortened version of the logo – FAB MUS (“fab” from the “fabulous”). Short version of the logo is aimed at young people and designed for branding museum souvenirs and promotion in social networks.

Along with the work on corporate identity, great attention was paid to the creation of a modern navigation system for the museum. It has been developed placement schemes of navigation objects, design for information boards, pictograms, and prepared recommendations for the use of materials for all elements of the system.

Sitemap

Wireframes

We have done a great job of designing prototypes. It has been created a lot of pages and their variations. At the wireframe stage all the content of the site has been fully thought out and sketched.

Building

Shuvalovsky Palace, Fabergé Museum: Built at the end of the 18th century, the Shuvalovsky Palace faces the Fontanka River, less than 200 metres from the Anichkov Bridge. In Soviet times, the palace was the House of Friendship, a meeting place for international delegations. Now hosting the Fabergé Museum, the palace is destined to become a magnet for art lovers from around the world.

Faberge exhibition plan

Faberge Museum (Shuvalov Palace, Fontanka Embankment) is a world’s largest private collection of applied art XIX-XX centuries. It includes 2 floors and several exhibition halls. All of them are works of art themselves. Therefore there is a need for high-quality navigation for visitors.

Hard work

Our designers were fleshed out a look at combines site style with pure style of Faberge masterpieces. What have been done you can check at website. Result We have created simple and stylish brand and website that transfer the ideas of Faberge from the old times to modern people. Faberge Museum website user can: get an access to more than 500 luxury masterpieces, read the detailed description of each showpiece and make the interactive review of the whole museum. 

With the team of the owner and jewelers our specialist have started with the brand and concept of the project. Step by step we transfer our effort from the idea into clear luxury web-design. Our designers were fleshed out a look at combines site style with pure style of Faberge masterpieces. What have been done you can check at website.

Pop-up menus

Online store and other pages

Before the restoration

For more than 50 years mediamagnat Malcolm Forbes was collecting the artwork of Fabergé firm. In 2004 it went on sale on Sothbey’s, London. The collection was purchased in full by Russian billionaire Victor Vekselberg and therefore was saved from being split and sprayed all over the world. Since then the Fabergé collection began to be replenished to become the world’s largest. In 2013 It was decided to put it all on public display as Fabergé museum in newly restored Shuvalov’s Palace, St Petersburg, RUSSIA.

Carl Fabergé created the beautiful baubles and objets d’art for Tsars Alexander III and his son Nicholas II, and the new museum bearing the legendary jeweller’s name houses nine Imperial eggs (second only to the 10 in the Kremlin’s Armoury), plus five non-Imperial Fabergé eggs and some 4000 other pieces by Fabergé and fellow master craftsmen and women of pre-revolutionary Russia.

The Renaissance Egg: The tradition of tsars giving their wives jewelled Easter eggs began in 1885 when Alexander III commissioned the 37-year-old Fabergé to create a present for his Danish wife Maria Feodorovna. The Empress was delighted and, from then on, Fabergé was given a free hand in his designs for the eggs. The Renaissance Egg, crafted from jewel- and gold-encrusted agate, is the one Alexander gifted Maria in 1894.

The Blue Hall: After entering the Shuvalovsky Palace and climbing the grand staircase beneath an egg-shaped dome, the tour kicks off with the star attractions: 14 Fabergé eggs plus a few other ornaments in the Blue Hall, a treasure in its own right with sumptuous gilding and moldings, and original roundel paintings.

The Coronation Egg: From 1897, Fabergé was tasked with designing two Imperial eggs each Easter – one for Maria Feodorovna, who after the death of her husband became the Dowager Empress, and one for Alexandra Feodorovna, wife of the new tsar Nicholas II. The ‘surprise’ of the Coronation Egg, made to celebrate Nicholas’s coronation in Moscow in 1896, is a detailed replica of the 18th-century carriage that carried Alexandra to the coronation.

The Bay Tree Egg: Symbolising everlasting love, the Bay Tree Egg was presented in 1911 to the Dowager Empress Maria in celebration of the 35th anniversary of her arrival in Russia from Denmark. It has 325 nephrite leaves and is studded with rose diamonds, amethysts and citrines, a type of quartz. The surprise is a mechanical golden bird, decorated in real hummingbird (colibri) feathers, that rises out of the top of the tree, flaps its wings and sings.

Panorama of Faberge museum

Also, the museum gives you a great opportunity to walk around the building without leaving home. On the website you can see a 3D tour around the most beautiful halls of the palace. One of the panoramas is shown below.

On TripAdvisor

Result

We have created simple and stylish brand and website that transfer the ideas of Faberge from the old times to modern people. Faberge Museum website user can: get an access to more than 500 luxury masterpieces, read the detailed description of each showpiece and make the interactive review of the whole museum.