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Kvadrat

2015

Sector: Food

Location: Moscow, Russia

Strategy
Branding
Design
Engineering

Kvadrat real rome pizza-bar. Rome is the sunniest city of Europe and the one that is most advanced when it comes to street food. Roman citizens spend almost half of their time outside and appear to be true experts in street food.

Awards

Behance Featured in Graphic Design

Background

Kvadrat is a roman cuisine brand №1 in Russia. It is focused on those who are bored with the standard fast-food but want to be served fast and get the top-restaurant food quality. Through a very collaborative effort we have helped Kvadrat owners to spread their service with the new website. It combines top-class design with unique e-commerce platform approach.

What we did

It is always hard to present something new on the market, especially highly competitive HORECA one. Our team had focused on a hard task – to tell “the old story” in a new way and involve people to make a purchase. The project was started from the serious research of existing platform for HORECA to better understand what was and wasn’t working on the market. In several weeks we had aligned main design and business goals that were put into the new design concept. Starting from scratch our team had made a clear site UI/UX structure and responsive design with Retina support; custom coding for WordPress CMS; and provide other related services.

According to statistics, Rome the most friendly city in Europe towards the street food. Half of the time citizens spend on the street and like no other have a good understanding of the street food. So “the Square” was born – concept of a good quality fast food, for those who appreciate good and fast food.

The base is a square as the style element. But since the square shape is fairly static, and the concept is implied street-fast-food, the created style has a maximum of dynamic.

As additional branding elements, a total of 12 square segment-patterns were designed.  Patterns can be easily incorporated in restaurant interior, china, badges and packaging. Graphic solutions are comprehensive, multifunctional and unique: they help to convey the character of the brand and provide countless restaurant styling options. 

Patterns perfectly arrange in the interior and dishes of the restaurant, bages and packaging. It really helps to convey character of the brand and free hands with branding of the whole restaurant: solutions are diverse, they do not get bored and are graphically united together.

Result

Kvadrat roman pizza bar was a task for those who dare to launch new things on the market. Thanks to Basov Design UI system users can easily navigate through the site and make the one-click order. This task was essential for owners and users that now meet each other. Get the best, get it quickly, get it now!